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Before being a designer, I am a user.
I am a traveller, wannabe minimalist, summer addicted, professional food craver, diagnosed with curiosity and a challenging passion for “what’s next?”.
I possess a combination of creative and analytical skills, which allows me to provide valuable insights for any project I work on. I'm particularly drawn to this field because I enjoy analysing data and transforming it into visual solutions that align with effective communication strategies.
It's fulfilling to pursue a career that allows me to exercise all these skills while continuously learning and growing. I consider myself fortunate to have found such an opportunity
One of the important lessons I learned: never make assumptions. So often it is not about what users know or not, and it is not about what is normal or not. Most of the time, people come from different paradigm. And this is why we need to understand the 'why'.
I conducted market research and devised a design strategy for a local coupon app, utilizing Figma to create wireframes and interactive prototypes.
My responsibilities included designing high-fidelity layouts and prototyping interactions and transitions for both the front-end and back-end of the platform. However, my main focus was on designing the back-end admin section.
Throughout the project, I worked collaboratively with various teams and colleagues, adhering to Agile methodology.
In partnership with the lead designer and development team, I helped develop the visual concept for an eLearning platform that aligned with best practices and user profiles.
My contributions to the project included performing wireframing, interface high-fidelity design, and prototyping in Adobe XD to bring the project to fruition.
I also assisted in gathering design requirements and effectively communicating design decisions to stakeholders, project managers, and development team representatives.
I have experience crafting marketing and SEO content for both non-governmental organizations (NGOs) and retail businesses, overseeing digital communication for multiple local brands.
My role involved researching and analysing industry-specific topics to develop compelling blog posts and promotional articles, allowing me to improve my analytical and editorial skills.
